Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. 59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Digilant

AUGUST 10, 2023

programmatic digital display ad spending is expected to reach nearly $150 billion , accounting for more than 90 percent of total digital display ad spending. Programmatic advertising is a vital part of the modern marketing playbook. There are multiple ways to buy ads programmatically. In 2023, U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

programmatic digital display ad spending is expected to reach nearly $150 billion , accounting for more than 90 percent of total digital display ad spending. Programmatic advertising is a vital part of the modern marketing playbook. There are multiple ways to buy ads programmatically. In 2023, U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

QuanticMind

FEBRUARY 21, 2019

Yet surprisingly, many businesses today often don’t consider differentiating their marketing strategy across devices. But mobile marketing isn’t just about delivering the same message on a smaller screen. People have different needs and intent when shopping on mobile devices than they do on desktops.

Mobile Marketing 40

Mobile Marketing Mobile Advertising SMS Top of Funnel 40

Single Grain

AUGUST 1, 2023

By the end of this article, you will be equipped to make well-informed decisions and implement a native advertising campaign that supports your marketing goals. Native advertising is a paid strategy where ads fit seamlessly with organic content. Native ads are subtle and use content that better engages users.

Paid Content 52

Paid Content Advertisements Advertising Campaigns 52

LeadsRX

MARCH 23, 2022

Podcast Transcript: Pierre Riffs on the Audio Industry, Attribution, Marketing Performance, the Importance of Creative, and More. Program directors looked to Pierre to improve their ratings and improve their brand, and he trained radio sales teams on how to use radio ratings data. How short is the ad? How often I run the ad.

Paid Search Agency 88

Paid Search Agency Advertising Agencies Media Advertising Funnels 88