article thumbnail

Inbound versus Outbound Marketing

TrustRadius Marketing

Customers may visit a website, demonstrate interest, and become a potential lead for the sales team. In summary, this form of marketing relies on a self-directed buyer’s journey of earning interest. In comparison, outbound marketing is a much more classic “sell to the customer” approach.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Banner ads A web banner or banner ad is online advertising delivered by an ad server. It embeds the ad in a web page with the hope of attracting traffic to the advertiser’s website. Marketing to buyer intent typically produces better ROI because the buyer intent shows their level of buying readiness.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Banner ads A web banner or banner ad is online advertising delivered by an ad server. It embeds the ad in a web page with the hope of attracting traffic to the advertiser’s website. Marketing to buyer intent typically produces better ROI because the buyer intent shows their level of buying readiness.