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7 Ways Financial Firms Can Use Marketing Automation to Grow Profits

SmartBug Media

A lot of financial and investing firms dabble with marketing automation; however, few have built a full-scale program that they use across their entire customer journey. Firms are collecting vast amount of operational and marketing analytics data long before a prospect becomes a client. Smart automation is much more.

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The 14 Best Marketing Automation Tools for Your Business

Optinmonster

Fortunately, when it comes to marketing automation tools, you’ve got options. We’re going to look at: What Is Marketing Automation ? Why Use Marketing Automation Tools ? Best Marketing Automation Solutions for Social Media Marketing. Best Marketing Automation Solutions for SMS Campaigns.

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Oracle Buys ATG: Bad News for Marketing Automation?

Customer Experience Matrix

What I really care about is the implications for marketing systems. I’d say the ATG purchase lessens the odds of Oracle buying a marketing automation vendor. Since ATG itself provides substantial online marketing functionality, there’s a smaller gap for Oracle to fill with a separate marketing automation purchase.

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Aprimo Marketing Studio Expands the Scope of Marketing Automation

Customer Experience Matrix

Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. This broader scope should become standard as marketers try to truly integrate their programs. But in fact it’s a substantially broader scope than I’ve seen in other products.

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Key Things You Need to Know About Email Marketing Software

Webbiquity

Fortunately, on the other hand, marketing automation tools enable you to craft behavior-based automated email sequences that almost make it seem as though you’re writing personalized messages (though they can’t help with the Corona on the beach). Why should you use email marketing software? Market reach.

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How to Build a Digital Product Brand That Lasts

Webbiquity

It also helps you track the results of your marketing efforts because it’s easy to measure with precision. Advertising through affiliate networks, banner ads on forums, newsletter sponsorships, search advertising, content syndication, and other popular online channels can help promote your digital product brand.

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The Need for a Demand Center

eTrigue

Digital marketing has transformed how most organizations market today. Marketers at even the smallest companies are now equipped to leverage online strategies including email, banner ads, search, and social media.

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