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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

Account-based advertising displays ads exclusively to specific job titles at your target accounts. Ad audience describes the overall number of individuals who have either already seen or could potentially see an ad during a specific time period. What is a Banner Ad? What is an Ad Click?

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17 Cheapest Ad Networks for Best PPC Conversions in 2024

Single Grain

More Competition Means Higher CPC Rates The obvious drawback with popular advertising platforms is that they’re, well, popular. Most PPC platforms use auction bidding systems to price their ad inventory. Meanwhile, the average CPC of Facebook ads is $1.72 Meanwhile, the average CPC of Facebook ads is $1.72

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A Beginner's Guide to Retargeting Campaigns

Hubspot

One great way to do that is with retargeting ads. Unlike typical banner ads, retargeting ads are served to people who have already visited your website or are a contact in your database (like a lead or customer). Pixel-based retargeting is a way to re-display your material to any anonymous site visitor.