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Why Digital Media is Killing TV Advertising

Hubspot

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. Looking at that statistic, you wouldn't think that TV viewing is on the decline -- but it is, and with it, TV ad spend. Video ads are online now, too. It's a wide-net strategy.

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Programmatic Advertising: What You Need To Know

Digilant

Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. Social Ads Social ads allow advertisers to connect with prospective customers via third-party social networking platforms, in the form of display or video ads.

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Programmatic Advertising: What You Need To Know

Digilant

Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. Social Ads Social ads allow advertisers to connect with prospective customers via third-party social networking platforms, in the form of display or video ads.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity

Is the value of social media marketing for b2c brand overrated? consumers say they “mostly” or “always” ignore brand posts on every social network. And 83% of consumers say they have had a “bad experience with social media marketing.” But 24% of brand say they do “social listening.”