article thumbnail

Why Digital Media is Killing TV Advertising

Hubspot

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. Looking at that statistic, you wouldn't think that TV viewing is on the decline -- but it is, and with it, TV ad spend. Video ads are online now, too. It's a wide-net strategy.

article thumbnail

Programmatic Advertising: What You Need To Know

Digilant

Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. Search ads allow advertisers to drive sales by quickly engaging people who are usually in the market for a specific product or service.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Programmatic Advertising: What You Need To Know

Digilant

Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. Search ads allow advertisers to drive sales by quickly engaging people who are usually in the market for a specific product or service.

article thumbnail

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity

Grandparents are the fastest-growing demographic on Twitter. ( #Socialnomics 2014 ). adults 18-24 years old than any cable network. Half of all clicks on mobile banner ads are accidental. SteamFeed ). Twitter has 255 million monthly active users. Social Media Slant ). Social Media Slant ). 7 LinkedIn Statistics.