Martech

OCTOBER 28, 2022

To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. Four universal digital marketing pain points.

Paid Content 138

Paid Content Advertising Agencies Paid Search Agency SMB 138

Webbiquity

APRIL 10, 2018

But how can B2B marketers most effectively achieve those results? They need solutions but have limited bandwidth and attention. How can marketers efficiently meet both buyer expectations and their own corporate objectives? How to best produce content for technical buyers? Content Marketing Institute ).

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

ClearVoice

MARCH 19, 2020

A content plan is comprised of all the marketing assets and data-gathering functions needed to achieve the goals set forth in your content strategy. Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. What is a content plan? Lead generation.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? What percentage of Fortune 100 companies are on Twitter?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Vidyard

JULY 9, 2020

As we’ll explain in this guide on how to market a startup, success takes more than just checking boxes and ‘being on Twitter.’ It takes a serious and well-considered startup marketing strategy. Your Startup Marketing Strategy Primer 2. Specific Marketing Tips for Startups 3. Email Marketing for Startups 3.4.1

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

As we’ll explain in this guide on how to market a startup, success takes more than just checking boxes and ‘being on Twitter.’ It takes a serious and well-considered startup marketing strategy. Your Startup Marketing Strategy Primer 2. Specific Marketing Tips for Startups 3. Email Marketing for Startups 3.4.1

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65