Allocadia
APRIL 4, 2018
To start with, choose one of these according to your bandwidth, data readiness, and tech tools at hand. To be able to paint a picture of what kind of contribution events made, you’ll need to call upon marketing attribution. With that in mind, we see two main measurement groups that apply to events.
Allocadia
APRIL 23, 2019
To start with, choose one of these according to your bandwidth, data readiness, and tech tools at hand. To be able to paint a picture of what kind of contribution events made, you’ll need to call upon marketing attribution. As we’ve written about before, however, the “I” in ROI is a foundational piece of the puzzle.
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