Bandwidth Forecasting Marketing Attribution Marketing Mix 
Allocadia
APRIL 4, 2018
As new information comes to light, record those amounts separately as your forecast. To start with, choose one of these according to your bandwidth, data readiness, and tech tools at hand. To be able to paint a picture of what kind of contribution events made, you’ll need to call upon marketing attribution.
Allocadia
APRIL 23, 2019
Additionally, one of our general recommendations for marketing budgeting is worth mentioning here: for each event and event component, you’ll need three different numbers on your budget. As new information comes to light, record those amounts separately as your forecast. The first is the amount you plan to spend.
Expert insights. Personalized for you.
60 
Let's personalize your content