Bandwidth Marketing Attribution Marketing Mix Sales Cycle 
Allocadia
APRIL 4, 2018
To start with, choose one of these according to your bandwidth, data readiness, and tech tools at hand. To be able to paint a picture of what kind of contribution events made, you’ll need to call upon marketing attribution. With that in mind, we see two main measurement groups that apply to events.
Allocadia
APRIL 23, 2019
To start with, choose one of these according to your bandwidth, data readiness, and tech tools at hand. Events’ role in the customer journey (more complex) — For organizations with more complex sales cycles, it’s likely that events will constitute just one of a large number of touchpoints along the customer’s path to purchase.
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