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Measuring the ROI of Events

Allocadia

Especially in the world of B2B marketing, they represent an outsized portion of the budget and effort pie charts — so expectations for a positive return are just as big. Unlike almost any other marketing activity, they’re “one and done” There’s just one chance to execute.

ROI 60
article thumbnail

Measuring the ROI of Events

Allocadia

Especially in the world of B2B marketing, they represent an outsized portion of the budget and effort pie charts — so expectations for a positive return are just as big. Unlike almost any other marketing activity, they’re “one and done”. You can’t easily iterate, adjust strategy on the fly, or scale up if things go well.

ROI 40