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And the Oscar Goes to… Our 2023 Content Marketing Awards

Marketing Insider Group

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

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SEO Hacking: The Top 31 White Hat SEO Hacks for 2021

seo.co

What is “White Hat” SEO? SEO is a duality – there’s good SEO and bad SEO. Bad SEO is considered “black hat” while good SEO is considered “white hat.” What’s wrong with “Black Hat” SEO? And that’s exactly what you need for a successful SEO campaign. Outsourced content marketing.

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How Do I Create a Content Plan? Three Sample Scenarios for Success

ClearVoice

What is the difference between a content plan and a content strategy? There are a few key differences between a content plan and a content strategy: From a 30,000 ft. view, a content strategy articulates your goals for your content marketing campaigns. Below are three sample content strategy examples.

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Search Engine Indexing vs. Search Engine Ranking: What’s the Difference?

seo.co

To get that high ranking you need a search engine optimization strategy. Search engine ranking is prioritizing and categorizing all available options in the catalog to ensure the best options show up in a search. Although, content marketing, when used for link building, is actually part of ranking high in the SERPs.