Content Marketing Institute

MAY 31, 2018

Editor’s note: The following is adapted from the author’s book, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice , published by Rosenfeld Media and copyright by Real Story Group. Navigating all this digital media creates challenges for consumers and enterprises alike.

Digital Asset Management 104

Digital Asset Management Enterprise Management Work Management Marketing Management 104

chiefmartech

DECEMBER 1, 2020

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. Distribution chains. Linear flows that produced and delivered goods and services. Value chains. Supply chains.

Digital Asset Management 92

Digital Asset Management Trends Work Management Marketing Management 92

Digital Marketing World Forum

JANUARY 24, 2020

Tech and trends are changing today faster than the seasons, and with more competition out there than ever before, it’s vital to create marketing content that grabs and resonates with consumers. . Within the guidelines includes boilerplate marketing language that marks the personality of the brand. Embrace Personality. Get Creative.

Paid Search Agency 101

Paid Search Agency Ads Advertising Agencies Digital Asset Management 101

Martech

FEBRUARY 1, 2022

A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels and contexts. Customer journey analytics (CJA) gave marketers a more sophisticated sense of the path users take on the route to purchase.

Digital Experience Platform 90

Digital Experience Platform Digital Asset Management Enterprise Management Marketing Management 90

Biznology

SEPTEMBER 13, 2021

With on-demand availability of computer system resources, especially data storage and computing power typically requiring no direct active management by the user, the Cloud has become a game changer. Cloud computing has been the single biggest enabler for organizations to adopt new communication technologies.

Marketing AI 104

Marketing AI Enterprise Management Digital Asset Management Work Management 104