Content Standard

MAY 19, 2021

Even when your marketing team is overworked and understaffed, the cost of adding a new hire can be prohibitive. Your internal SMEs don’t have the bandwidth to contribute their own content. Too often, though, these SMEs are too busy with their primary responsibilities to take on side projects like content creation.

Work Management 140

Work Management Marketing Management SME Content Marketing 140

DivvyHQ

DECEMBER 8, 2020

Content marketing can be a laborious endeavor, so it's not surprising that many companies look to outsourcing this effort. If you're considering it for 2021, familiarize yourself with the pros and cons and determine if it’s a smart move for your content team.

Content Marketing 73

Content Marketing Planning Content Paid Search Agency 73

Single Grain

NOVEMBER 18, 2019

Expanding content means expanding your bandwidth first. To accelerate production, save time and reduce costs, consider outsourcing content writing. Here are three models that work: Internal Brand Editors, Outsourced SME Copywriters. Consider contracting out content projects to Subject-Matter Expert (SME) copywriters.

Paid Content 106

Paid Content SME Product Tips 106