Bandwidth Buyer Personas Cost SME 
Content Standard
MAY 19, 2021
Target content to specific buyer personas and stages of the customer journey. Create consistent messaging across different pieces of content targeted to the same personas and pain points. Even when your marketing team is overworked and understaffed, the cost of adding a new hire can be prohibitive.
Single Grain
NOVEMBER 18, 2019
Expanding content means expanding your bandwidth first. To accelerate production, save time and reduce costs, consider outsourcing content writing. Here are three models that work: Internal Brand Editors, Outsourced SME Copywriters. Consider contracting out content projects to Subject-Matter Expert (SME) copywriters.
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