Bandwidth Cost Loyalty SME 
Content Standard
MAY 19, 2021
Even when your marketing team is overworked and understaffed, the cost of adding a new hire can be prohibitive. Your internal SMEs don’t have the bandwidth to contribute their own content. Too often, though, these SMEs are too busy with their primary responsibilities to take on side projects like content creation.
Single Grain
NOVEMBER 18, 2019
Expanding content means expanding your bandwidth first. To accelerate production, save time and reduce costs, consider outsourcing content writing. Here are three models that work: Internal Brand Editors, Outsourced SME Copywriters. Consider contracting out content projects to Subject-Matter Expert (SME) copywriters.
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