Martech

MAY 14, 2024

Marketing funnel metrics such as click-through rate, cost per acquisition, cost per lead, or cost per sale are important and can be used to demonstrate growing marketing efficiency. Many marketers believe these metrics are ROI. But they are not ROI, they are ROI-adjacent.

ROI 116

ROI Marketing Attribution Cost per Acquisition Work Management 116

The Point

APRIL 16, 2019

The key to determining at what point an expensive click becomes TOO expensive is understanding a few key data points: * Maximum Allowable Cost Per Lead (MACPL) * Customer Lifetime Value (LTV) * Customer Acquisition Cost (CAC). In B2B search campaigns, an effective lead nurturing.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Content Standard

JUNE 27, 2018

So your SEM manager will proudly show you the tables with cost per lead and cost per acquisition, all tied back to ads you’ve been running. First, how can you be sure a conversion only touched that one ad before taking an action? Two things have to be considered in these cases however.

Paid Search Agency 60

Paid Search Agency Positioning Lead Scoring Lead Ranking 60

Altitude Marketing

OCTOBER 23, 2018

We know this because in our 2018 State of B2B Marketing benchmarking study, 62% of marketing professionals said a lack of bandwidth is a leading challenge. That’s called cost per lead, or sometimes cost per acquisition.). The reality? Most companies can’t keep up. Test your assumptions.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56