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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

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4 digital marketing pain points SMBs face today by Microsoft Advertising

Martech

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities.

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Orchestrating a high-quality reporting solution for digital advertising

Choozle

This information is critical to marketers; without it, you’re unable to gauge the effectiveness of your advertising campaigns and make informed decisions about how to adjust your ad spend or other campaign parameters. We have developed an analytics reporting tool that: Continually ingests data from our partners.

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Competitive Advantage in a Commoditized Industry

Moz

Let’s take a look at a few examples in the invoicing software space. FreshBooks says they have invoice software that saves you time, Invoice2Go says they have time-saving features that keep you in control, and Sliq Tools can help you organize and speed up invoicing. Discover: tools to find your competitive advantage.

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How to Produce Paid Facebook Video Ads for Mobile Like a Pro

Single Grain

Are you trying to run Facebook ads, but no matter how much time you spend tweaking your campaigns, they just don’t seem to be bringing the results you’ve been promising to your boss? From there, you can set your budget as daily or lifetime. 6 Tips for Creating Mobile Video Ads with High ROAS. There are over 1.56