Purchase Intent and ROMI - B2B Marketing Zone

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

b2c

Purchase Intent

ROMI

Reward-Based vs. Discount-Based Promotions: Which Drives Greater ROMI?

Aberdeen

APRIL 5, 2018

Have an idea of which promotions lead to greater return on marketing investments (ROMI)? The reason why marketers select one strategy over the other is to drive purchase intent, attracting conscious customer spend in favor of purchasing the product/service. What kind of promotions hook you? Discounts & Coupons.

ROMI

ROMI Promotion Purchase Intent Merchandising

99 B2B Marketing Statistics to Back Your Bets

Televerde

OCTOBER 30, 2019

More than 50% of B2B marketers say they have created content based on original research in the past year (compared with only 35% of B2C marketers). Podcast ads result in an average 14% lift in purchase intent for brands who advertise in business products. VPs of digital marketing earn $140,000-$200,000 (Creative Group, 2019).

Paid Content

Paid Content Statistics B2B Marketing Peer-to-peer

Reward-Based vs. Discount-Based Promotions: Which Drives Greater ROMI?

99 B2B Marketing Statistics to Back Your Bets

Stay Connected