PathFactory

DECEMBER 17, 2018

The word ‘bingeing’ may sound familiar from your B2C lives (“I totally binged on Season 2 of Stranger Things on Netflix last night!”), but it’s not often used to describe B2B experiences… until now. We consistently end up way ahead of our Marketing-driven SQO goals. Let me explain.

Lead Ranking 45

Lead Ranking Top of Funnel Marketing Qualified Leads MQL 45

PathFactory

SEPTEMBER 12, 2018

After all, they are B2C consumers living in an increasingly on-demand world. Marketers, time to put your B2C pants on. The report suggests flipping this stale perspective on its head, which many on-demand B2C giants like Netflix and Amazon have already done. Some were even born into it.

Forrester 40

Forrester Lead Ranking B2B Top of Funnel 40

PathFactory

SEPTEMBER 27, 2018

Luckily, this kind of nightmare experience is rare when it comes to binge-watching series on Netflix (and pretty much every other aspects of your B2C life). The content you want is always ready, on-demand, when you want to watch it. Learn more about Nimble’s on-demand website content strategy.

Top of Funnel 40

Top of Funnel Sales Qualified Leads Lead Ranking B2B 40