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The 6 Fundamentals of an SEO Link Building Strategy

Top Rank Marketing

One of the big reasons why Google revolutionized search engines when it launched in 1998 was its PageRank algorithm , which rewarded pages based on how many other websites were linking to them. Improved search rankings The quality of a page’s backlinks is one of the main factors search engines consider when awarding SERP placements.

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Why Guest Blogging Should Be Part of Your Content Marketing Strategy

Brandpoint

By building a solid library of relevant backlinks to targeted keywords, you should see an improvement in rankings, a higher PageRank score and a stronger domain authority. Even in the B2B world, having connections within the industry is important. But, wait… Google’s own Matt Cutts said guest blogging was dead !

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8 Ways to Use External Links to Improve Your SEO

Single Grain

Outbound, or external links, are hyperlinks that point from your domain to some other website. Third, there’s evidence that external links to authoritative domains can boost your Google rank. Pagerank sculpting no longer works so you shouldn’t be adding the nofollow attribute to internal links. No time to waste, so let’s go!

PageRank 140
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A Guide to B2B Link Building for SEO [Infographic]

Outgrow

A Guide to B2B Link Building for SEO [Infographic]. So are we :p) So, we have come up with a blog to tell you how you can use B2B link building for your SEO. Search engines like Google use the “PageRank algorithm” to decide which webpage to display in SERPs. Why link building, you say? Let’s tell you!