Biznology

MARCH 6, 2015

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. How do I find out the names of individuals who visit my website?

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Biznology

JANUARY 30, 2015

Our legacy databases are not as robust as we need. To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. Data entered by our sales people ends up as mush in our database. New tools and technologies emerge and must be evaluated. It’s a never-ending battle.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

FEBRUARY 28, 2014

As a B2B marketer, I am always interested in new customer data sources, so I feel compelled to at least give them a listen. Magill wraps up his discussion with: “If you suspect you’d have trouble serving them with court papers, do not do business with them.”. (Photo credit: Tim Morgan). I am, and I hate it.

B to B 80

B to B Data Hygiene Marketing Management B2B Sales 80

Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. Facebook is ready, at last, for the B2B prime time.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80