Sprout Social

JUNE 27, 2023

Bob Wolfley has worn many hats: Content creator. We talked about his approach to marketing through award-winning content like the “Define Your Load” campaign with Steve Burns, which earned a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023. It was my first piece of video content too.

Marketing AI 91

Marketing AI Creativity Burn Rate B2B Thought Leadership 91

Webbiquity

OCTOBER 8, 2019

Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. Here’s how to combat those myths and explain B2B marketing in a way that’s actually interesting to those outside the profession. Actually, the B2B market is about twice as large, according to Forrester.

Enterprise Management 236

Enterprise Management Work Management Marketing Management B2B Marketing 236

Heinz Marketing

JULY 16, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. These buying expectations are carrying over to B2B purchases as well. Each week, we are featuring some of the best and brightest minds in B2B sales marketing. So what can YOU do about this?

Top of Funnel 41

Top of Funnel Conference B2B Sales Copywriting 41