Attribution Matters: Demystifying Social ROI in B2B Marketing
Adobe Experience Cloud Blog
JUNE 21, 2016
So what’s a data-driven marketer to do? When it comes to attributing ROI to a top-of-funnel social media strategy, the challenge is often in having access to enough data points to correctly understand its impact on revenue. On some teams, sales uses Twitter to search for buzzwords and chat with potential leads.
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