Attribution Matters: Demystifying Social ROI in B2B Marketing
Adobe Experience Cloud Blog
JUNE 21, 2016
Your peers tell you it’s impossible: “You want to attribute revenue dollars to social? So what’s a data-driven marketer to do? When it comes to attributing ROI to a top-of-funnel social media strategy, the challenge is often in having access to enough data points to correctly understand its impact on revenue.
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