Adobe Experience Cloud Blog

JUNE 21, 2016

Author: Aleece Germano As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” Your peers tell you it’s impossible: “You want to attribute revenue dollars to social? So what’s a data-driven marketer to do? So what’s a data-driven marketer to do?

Multi-Touch Attribution 101

Multi-Touch Attribution ROI Top of Funnel Social Marketing 101

Full Circle Insights

SEPTEMBER 8, 2021

As we move further into the second year of the coronavirus pandemic, the economic repercussions have sparked rumors of a fundamental reset in business roles, including the role marketing plays in driving business. Each of these marketing functions is essential and they don’t necessarily have to be handled by someone with a specific title.

Sales Management 96

Sales Management Lead Ranking Planning Marketing Attribution 96

Full Circle Insights

FEBRUARY 8, 2021

Originally published on Marketing Tech News. Digital transformation has been a trending topic in the business world for several years, but out of necessity, efforts to upgrade digital capabilities accelerated sharply in 2020. Digital marketing accounted for more than half of ad spending in 2020 for the first time ever.

Lead Ranking 59

Lead Ranking Sales Management CMO Marketing Attribution 59

Full Circle Insights

SEPTEMBER 30, 2020

But here are a few predictions for how 2021 will unfold in the marketing space: Virtual events are here to stay. Even if a safe and effective COVID-19 vaccine is developed and distributed on a wide enough scale to make large, in-person events safe again, we’ll probably do fewer of them in 2021 than we did in 2019.

Lead Ranking 59

Lead Ranking Planning Sales Management Marketing Attribution 59

Hinge Marketing

JULY 21, 2022

The marketplace of digital content is more crowded than ever. As the world’s largest platforms strive to grow their dominance of the online user’s experience, marketers need to take a more comprehensive, multi-layered approach for their firms to survive and thrive. Download the Marketing Planning Guide for Professional Services.

Paid Content 96

Paid Content CMS Development Lead Ranking Work Management 96

Hubspot

DECEMBER 16, 2013

Marcus Sheridan, founder of The Sales Lion and someone who built a million-dollar business (during the economic crisis, no less), once said that "great content is the best sales tool in the world.". More simply, content turns brands into thought leaders. Lack of integration across marketing (58%). Producing enough content (53%).

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Full Circle Insights

MAY 20, 2021

For B2B marketers, one of the most consequential disruptions was the inability to hold in-person events, which are often the top lead gen tool. But B2B marketers are by definition a creative group, and many made the shift to all-digital lead gen work in short order. Will In-Person Event Hesitancy Be a Thing?

Lead Ranking 59

Lead Ranking Sales Management Marketing Attribution Top of Funnel 59