Remove B2B Thought Leadership Remove DemandBase Remove Peer-to-peer Remove Storytelling
article thumbnail

Sales Pipeline Radio, Episode 120: Q&A with Peter Isaacson @peisaacson

Heinz Marketing

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Demandbase is one of the leading providers of account based marketing technology to B2B companies. Can you just kind of level set what was the wave about and how was Demandbase placed there?

article thumbnail

The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

It also provides your company with a platform to activate employees , to publish thought leadership , and to tell more human brand stories that also attract better talent and keeps your employees motivated. Thought leadership. It funds itself. And then some. It delivers revenue to the bottom line. Higher conversion rates.