The State of Demand Generation
The Effective Marketer
MARCH 22, 2012
There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. MQL to SAL: 66%. Best Practice B2B Company Rates: Inquiries to MQL: 9.3%. MQL to SAL: 85%. The Complete B2B Persona. SAL to SQL: 49%. SQL to Close: 20%. SAL to SQL: 62%.
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