How to ABM: Q&A with three leaders who literally wrote the book on it
Heinz Marketing
MAY 14, 2019
Account-based marketing has emerged strongly over the past 2-3 years as a more disciplined, interactive way for sales and marketing to increase focus, conversion and velocity amongst their most important, strategic target accounts. Demandbase has been around since the beginning of the ABM movement. How is this book different?
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