Binary Demand

JUNE 21, 2023

In today’s data-driven business landscape, understanding customer intent is paramount. This is where B2B intent data comes into play, providing valuable insights into potential customers’ buying behavior and preferences. Let’s explore what it is and why it has emerged as a game-changer for sales and marketing strategies.

Intent Data 98

Intent Data Ideal Customer Profiles Intent B2B 98

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

DiscoverOrg

AUGUST 7, 2018

But they’re not asking for help from your sales team. The average B2B buyer is 67% of the way through the buyer journey before they ever engage with a salesperson ( SiriusDecisions ). 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. Unfortunately, sales does not reward second or third place.

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

Binary Demand

MAY 17, 2024

So, your teams might make efforts like this: Research team grabbing top-quality contacts Sales team is trying to convert them into customers Inbound channels making efforts to attract interested leads Despite the collective efforts of these teams, many leads still slip through the cracks. What exactly is ruining your B2B game?

Lead Ranking 52

Lead Ranking Lead Nurturing Sales Qualified Leads Lead Scoring 52

Zoominfo

MAY 21, 2021

But they’re not asking your sales team for help. The average B2B buyer is mostly finished with the buyer journey before they ever engage with a salesperson. To use a sports analogy: If firmographic data shows where all the players are on the field, intent data shows what they’re each about to do next.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

DiscoverOrg

AUGUST 7, 2018

But they’re not asking for help from your sales team. The average B2B buyer is 67% of the way through the buyer journey before they ever engage with a salesperson ( SiriusDecisions ). 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. Unfortunately, sales does not reward second or third place.

Intent Data 120

Intent Data Intent Lead Ranking Bombora 120