Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. By contrast, the Pew Internet & American Life Project Survey in December 2008 found only 35% of adult online Americans had a social media profile. Pew did find that 65% of American teens had profiles.

Spending 120

Spending Media Mobile Advertising Forrester 120

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Check for the Mentions stream under your profile. Should Investor Relations Teams Use Twitter? - We can’t just become publishers, we also have to become advertisers.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Marketing Zone Posts

AUGUST 3, 2010

12 Ways to Leverage Your LinkedIn Profile for a B2B Company - Social Media B2B , July 29, 2010 LinkedIn is considered by many to be the professional social network, but since it is based around people and their individual profiles, many don’t realize the benefit their B2B company can get with a well-crafted, active personal profile.

Ning 40

Ning Paid Content Facebook Sales Management 40