markempa

SEPTEMBER 12, 2007

According the MarketingSherpa research , " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." According the MarketingSherpa research , " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs."

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Tags: B2B email marketing lead nurturing lead generation blogging lead qualification closed loop Web 2.0.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

markempa

AUGUST 16, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. So “get hip” and read this article.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Marketing Qualified Leads 120

Marketing Insider Group

NOVEMBER 18, 2010

I also think that “marketing&# and the marketing function is getting more visibility and importance in b-to-b organizations. Bob Goranson Dec 3 2010 Michael: Well thought out post and I would agree with what you hit on. More and more marketing is at the table for big corporate decisions. Michael Brenner Dec 5 2010 Thanks Bob!!!

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100