Adobe Experience Cloud Blog

JULY 6, 2010

Last week Focus.com’s Mastering Lead Management Virtual Event brought some of the leaders of B2B Demand Generation and Sales 2.0 The first session, Keeping Your Strategy in Lockstep with the Changing B-to-B Buyer , was presented by Carlos Hidalgo, President of The Annuitas Group. build a lead mgmt platform.

Lead Management 48

Lead Management Work Management Marketing Management Lead Scoring 48

markempa

DECEMBER 21, 2006

A new report by MarketingSherpa shows that marketers need to do a better job capturing and communicating their value. According to their research, " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." So why not begin with that?

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

Biznology

JANUARY 6, 2016

Jim Obermayer, founder of the Sales Lead Management Association. I’ve known Jim for years as a consultant and author specializing in lead management—a generally under-appreciated subject that Jim uniquely understood to be a critical success factor in business selling. These people are making a welcome contribution.

B2B Marketing 48

B2B Marketing PointClear Work Management B2B 48

Anything Goes Marketing

MAY 17, 2009

. # sds09 cahidalgo : # sds09 - Tony Jaros - lead nurturing business rules must be established by BOTH marketing and sales in order to be effective. sds09 Sales/Marketing Funnel stharris : # sds09 Most case studies are after purchase. Do partners really want you to? chadhorenfeldt Tweet This!

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B2B Marketing Work Management Trends Lead Ranking 100

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. 8 Ways The Internet Changed Software Marketing (blog post).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

B2B Marketing Zone Posts

JANUARY 4, 2011

What Goal is Your Marketing Content Achieving? Marketing Interactions , August 3, 2010. Marketing Automation Trends for 2010 - LeadSloth , January 12, 2010. How to Create Remarkable B2B Content - Savvy B2B Marketing , April 21, 2010. The 7 Second Test for B2B Marketers - Fearless Competitor , June 30, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Smarketer, ZoomInfo: In light of the ongoing upheaval in b-to-b sales, what are your biggest challenges for the remainder of the year? Blog to Generate Leads - Lead Views , July 16, 2010 The importance of Corporate blogging is known to all, but few companies are able to use this medium as a lead generation tool.

Ning 40

Ning Paid Content Facebook Sales Management 40