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Lights, camera, action: Video helps you stay in touch with customers

Biznology

Image via Wikipedia. One problem that plagues B-to-B sales and marketing is coming up with relevant, timely messages for nurturing customer relationships. Mike was already producing his Today’s Trade Show Minute videos every three weeks, as a way to promote his own consulting and training services.

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How to Calculate Social Marketing ROI

Paul Gillin

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. In fact, many of the most successful marketers aren’t that concerned with ROI at all.

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