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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

DECEMBER 6, 2010

An empowered buyer means that the role of sales will dramatically be impacted, requiring sales enablement and marketing to help redefine and drive a new breed of value selling professional. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Tailwinds for Marketing Automation Software - Insi.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

OCTOBER 5, 2010

Hard Data to Justify Your Marketing Automation Investment - Customer Experience Matrix , September 1, 2010 Summary: So you want some hard numbers to prove the value of marketing automation? client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project.

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