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Five Ways B-to-B Marketers Need to Change Their Game

Biznology

The so-called Buying Circle in large enterprise B-to-B—the influencers, specifiers, users, decision-makers—comprises as many as 21 people, according to Marketing Sherpa. Here’s where marketing automation becomes an important resource for B-to-B marketers. But there’s more. So marketers have to think differently today.

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Like hooking their toilet up to Twitter. Content is not just about an email send, or a blog post, or a white paper, or a Tweet.

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