5 Steps to customer data hygiene: it’s not sexy, but it’s essential
Biznology
MAY 28, 2014
And 88% are missing basic firmographic data, like industry, revenue or employee size—so profiling and segmentation is pretty tough. In fact, Netprospex report concluded that 84% of B2B marketing databases are “barely functional.” Here are 5 steps you can take to maintain data accuracy, a process known as “data hygiene.”.
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