B to B Content Vendors Website Personalization 
Bound360
DECEMBER 4, 2017
On the B2B Growth Podcast, Amy talks about how her team understands content performance on their website. Amy’s team segments and serves content to their target audiences based on the industry. They are not only able to see who is engaging with their content, but also share results of their personalization efforts internally.
DivvyHQ
APRIL 26, 2017
But that’s exactly what was happening to the content marketing management process before the destination marketing organization of record for the Golden City enlisted the help of content marketing platform DivvyHQ. “Before Divvy came along, the content team and the marketing team in general were very siloed.
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The ROI Guy
DECEMBER 6, 2010
During the B2C Internet revolution many a vendor’s world was turned upside down by failing to recognize and invest in the fundamental shift towards empowering consumers with content and buying tools. The influence of vendors as a trusted source of information lags dramatically, at only 8.1% The Death of a Salesman?
The ROI Guy
SEPTEMBER 28, 2010
The good news is that todays buyer wants to be engaged, with 9 out of 10 actively relying on vendor provided information on their way to making a purchase decision. This results in a slower buying process and the continual carpet bombing of buyer inboxes with the same static, mass-distributed whitepapers that every vendor sends out.
The ROI Guy
AUGUST 4, 2010
This permanent shift towards frugal buyers has forced B2B vendors to fundamentally change the way they reach prospects and convert them to customers. Leading B2B vendors are implementing value selling / marketing programs, and have received dramatic benefits as a result. Here are the top six benefits: 1.
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