Industrial Marketing Today

FEBRUARY 12, 2011

It seems more and more industrial and engineering companies are beginning to accept and use blogging as an effective marketing tactic. That was one of the findings in the new report, “ B2B Blogging Trends in 2011 ” from Tony Karrer and Tom Pick (co-creators of B2B Marketing Zone and Social Media Informer). Jeff Ogden. “B Chris Abraham.

Co-Registration 60

Co-Registration Paid Search Agency Companies B to B 60

Paul Gillin

JUNE 24, 2010

Few people want to admit that they’re afraid, so they fall back on convenient stalling tactics, of which ROI is a primary one. The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. This gives you a baseline from which to test new tactics.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). All right, so now getting into the tactics of inbound marketing. HubSpot had a remarkable presence at Dreamforce.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28