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SiriusDecisions European Summit: 4 Key Marketing Takeaways

Adobe Experience Cloud Blog

The summit was aptly named B-to-B Sales and Marketing: Forging a New Alliance. Creating a menu of sales and marketing actions with alignment to buying cycles is critical. CXOs seek insights from numerous individuals in their companies who play different roles in a complex B2B buying process.’

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. 0160; Just think about this for a second: 70% of b-to-b marketers of all sizes do not feel their social media marketing is effective. Continue reading. This is set to reach 12% by 2013.