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A B2B Marketing Pro with Ink in His Blood Speaks Out

MLT Creative

As someone who’s always been an advocate of the power of print, I’m always learning about new ways to include print in the marketing mix – but things aren’t like they used to be. Billy Mitchell is the president and senior creative director of Atlanta-based B2B marketing firm MLT Creative.

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Social media is only one part of your B2B inbound marketing engine. Is it time for a tune-up?

MLT Creative

But I read a book first: Inbound Marketing , by Brian Halligan and Dharmesh Shah. It opened my eyes to how social media fits into the marketing mix. Social media for the purpose of marketing your business isn’t about frivolous chit-chat. Download advanced content from our B2B Marketing Idea Series: