Biznology
DECEMBER 21, 2011
Business buying processes are getting longer, and—most important—involving more parties than ever before. The so-called Buying Circle in large enterprise B-to-B—the influencers, specifiers, users, decision-makers—comprises as many as 21 people, according to Marketing Sherpa. So marketers have to think differently today.
Online Marketing Institute
NOVEMBER 28, 2012
Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company.
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MLT Creative
SEPTEMBER 22, 2011
Although he didn't mention them by name during IMS, it was no secret Halligan was referring to marketing automation company Performable. Patrick Maness is Director of Marketing Strategy with B-to-B marketing agency MLT Creative and heads their Rhode Island office.
MLT Creative
JANUARY 18, 2012
Your social media efforts should be part of an inbound marketing strategy that has won support from your top management. And invest in the tools and resources needed for creating remarkable content, dynamic landing pages, calls-to-action that help convert visitors to leads, marketing automation and CRM (customer relationship management).
MLT Creative
AUGUST 9, 2011
As engaged as we are with social media, blogging and content marketing, as well as integrating inbound, outbound and marketing automation, we’re also investing in what Harry Beckwith, author of “What Clients Love,” calls “white-hot centers” of influence. View Billy's Other Blog Posts.
Industrial Marketing Today
JULY 29, 2009
But like many b-to-b marketers, I’m not sure how it has impacted my business. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer.
MLT Creative
OCTOBER 28, 2010
This savvy senior director of Global Integrated Marketing at SAP also writes a blog at B2Bmarketinginsider.com. The idea man behind @B2BTOTY , Joe Zuccaro is a B2B marketing automation maestro. Author of Spitball Marketing , and one of the best brand storytellers in the game. TreyPennington.
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