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How Marketing Automation Can Improve Marketing Productivity

BenchmarkONE

Set up autoresponder welcome emails that are triggered as soon as a customer signs up to become a member. . Welcome autoresponder emails serve as a vehicle for new customers to get to know your brand. A time-tested way to improve the efficient execution of your email marketing strategy is to set up fully automated workflows.

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8 Essentials for Success with B2B Email Marketing

Oktopost

Of course, targeting the right person increases your conversion rate. When other B2B professionals share your content, it positions you as a trusted expert within your vertical. Setting up an autoresponder to provide timely introductory emails to new subscribers will make them feel at home on your email list. .

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Top 10 Demand Generation Resolutions for 2014

The Point

Improve SEM conversion rates. Even a modest lift in conversion rates (click to lead) can decrease cost per lead dramatically. Set up an autoresponder campaign for all new campaigns. Most every B2B company has a target audience consisting of multiple buyer personas – whether job titles or verticals.

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42 Experts Explain How to Get Better Qualified Leads with Interactive Content

SnapApp

Vertical Measures | Paid Media Supervisor. . . Results: Since implementing the interactive quiz, we have seen amazing results including a 130% increase in conversion rate for completing the quiz. In addition, the “thank you” page increased overall conversion volume for consultations by 84%. . . Keegan Brown.