Remove Automation Remove Demonstrating Intent Remove Intent-based Leads Remove Research
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Account Based Marketing Strategies: 7 Tactics to Improve Campaign Performance

DealSignal

For example, you may choose to segment email lists based on what the recipient’s role is at their company, what stage they are in the buyer journey, or even a combination of data points. Research suggests that only 30 to 50% of your data is accurate.

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Intent Data: How to Generate Quality Sales and Marketing Leads

DealSignal

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team.

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Account-Based Marketing Strategies: 7 Tactics to Improve Performance

DealSignal

For example, you may choose to segment email lists based on what the recipient’s role is at their company, what stage they are in the buyer journey or even a combination of data points. Research suggests that only 30 to 50% of your data is accurate.