Only B2B

MARCH 1, 2021

You could have gigantic overhead from duplicated records, incorrect salutations, incorrect addresses, you may lose out on sales because of mediocre or poor customer experience. . For Marketing Automation it is very necessary to have clean and standardized data. . Validity Accuracy Completeness Consistency Uniformity.

Marketing Automation Services 118

Marketing Automation Services De-duplication Tools Marketing Management 118

Salesforce Marketing Cloud

DECEMBER 6, 2023

” Clean data — or data and records that are free of inaccuracies, duplications, and blanks — helps your small business run faster, smoother, and more efficiently. Are there lots of duplicates or contacts with old addresses you know aren’t valid anymore? Do you have a lot of duplicates?

Small Business Marketing 59

Small Business Marketing De-duplication Work Management Marketing Automation Services 59

SmartBug Media

JUNE 2, 2021

Before diving into a customer relationship management (CRM) platform integration project , one step to take is the always important but somewhat dreaded task of data cleaning. This could mean removing incomplete data, data that is not formatted correctly, or data that is duplicated. Remove Duplicate Information. Fix Formatting.

De-duplication 94

De-duplication CRM Data Hygiene Analysis 94

DealSignal

MARCH 11, 2019

A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

ANNUITAS

SEPTEMBER 7, 2010

  These technologies included a marketing automation platform and a CRM system.    Somewhere in the course of the conversation, one of the marketing folks in the room made the statement, “We have marketing automation, but it just doesn’t work.”    The result? 

Work Management 100

Work Management Marketing Automation Services Marketing Management De-duplication 100

Zoominfo

APRIL 23, 2020

Uniqueness : Are there duplicate records? Validity : Does the data conform to a common syntax? How many contacts, notes, and valuable pieces of information are in your CRM or marketing automation tool? (If Churn” – or high employee turnover – is a part of life in the technology and services space.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

Uniqueness : Are there duplicate records? Validity : Does the data conform to a common syntax? How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If Churn” – or high employee turnover – is a part of life in the technology and services space.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153