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Your Cheat Sheet for B2B Revenue Waterfall Transformation

LeanData

At the same time, though, a team member from Marketing approached and informed Liz they had received many leads from the same Caterpillar division and asked if it was okay to de-dupe and delete the new leads. . Had Liz and her team gotten lucky this time around, with this lead and this account?

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. They are the bane of marketing and sales teams alike. percent of the respondents answered: de-dupe incoming leads and existing database. De-dupe is not the solution. Duplicate records. often through gritted teeth.

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. They are the bane of marketing and sales teams alike. percent of the respondents answered: de-dupe incoming leads and existing database. De-dupe is not the solution. Duplicate records. often through gritted teeth.

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. They are the bane of marketing and sales teams alike. percent of the respondents answered: de-dupe incoming leads and existing database. De-dupe is not the solution. Duplicate records. often through gritted teeth.

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Key Takeaways from IDC’s 2012 CMO Advisory Service Best Practice Series: Realizing the Vision of the 21st Century Lead Management

Adobe Experience Cloud Blog

Skills: Marketing and sales: has knowledge about both. Automation: an understanding of CRM and marketing automation applications are critical. Data services such as filtering and de-duping are essential to ensure that contacts are managed and that your data is clean. More report automation.

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Racing with Account Blinders On – We Can Do Better

LeanData

Marketing is now tasked with running multi-channel, multi-audience, multi-touch lead gen and nurturing campaigns focused on key accounts and the individual contacts within that account, and being objectively managed by sourced revenue. However, a duplicate merge represents a repeat action or engagement with marketing material.

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Racing with Account Blinders On – We Can Do Better

LeanData

Marketing is now tasked with running multi-channel, multi-audience, multi-touch lead gen and nurturing campaigns focused on key accounts and the individual contacts within that account, and being objectively managed by sourced revenue. However, a duplicate merge represents a repeat action or engagement with marketing material.