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DemandBase Creeps Up the Value Chain

Customer Experience Matrix

In fact, DemandBase told me that they can use only about 20% of the data they get from their partners because quality problems with the rest. But Rodney Dangerfield on a bad day got more respect than data hygiene experts. DemandBase plans to continue adding value, possibly by pushing automated messages to selected visitors.

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How to Reduce Unsubscribes Using Subscription Management

The Point

And it does so under the cloak of customer service, i.e. giving the subscriber the opportunity to choose the type of email communication most relevant to his/her interests. To the right is a subscription management page that we created recently for a software client, Noetix.

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Marketing Automation and Strategy: Thought Leadership with Robert Moreau

Adobe Experience Cloud Blog

Moreau, author of the B2B Marketing Best Practices blog and EVP Sales and Marketing for Rubicon Marketing Group , a marketing agency based in Portland, Oregon that specializes in defending marketing investments with marketing automation, marketing strategy, and demand generation expertise. campaigns?

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Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. The Contributors.

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

3 Great B2B Demand Gen Articles from Last Week - Smashmouth Marketing , July 29, 2010 It’s amazing that there’s so much great content out there surrounding demand generation and B2B sales and marketing! MI6 Marketing Agency , July 21, 2010 Author: Chris Herbert, B2B Specialist & Founder of mi6.

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