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Intent Data: A Game-Changer for B2B Event Marketing

Only B2B

Companies that use intent data to target their event marketing efforts experience a 68% increase in event attendance rates compared to those who do not utilize intent data (Source: Bizzabo ). These statistics highlight the substantial impact of intent data on enhancing pre-event planning outcomes.

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The 7 Best B2B Intent Data Providers In 2023

SalesIntel

The Global Data Protection Regulation (GDPR) and the California Privacy Act (CCPA) are excellent examples of corporations preserving the data footprints of American consumers. Bombora also has excellent resources, tips, and statistics on how to use intent data effectively. The objective of Bombora is to make marketing more sustainable.

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The 8 Best B2B Intent Data Providers In 2024

SalesIntel

The Global Data Protection Regulation (GDPR) and the California Privacy Act (CCPA) are excellent examples of corporations preserving the data footprints of American consumers. Bombora also has excellent resources, tips, and statistics on how to use intent data effectively. The objective of Bombora is to make marketing more sustainable.

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AI for Marketing: Best Examples of How AI Helps in Advertising

Single Grain

AI for marketing refers to the strategies and tools that leverage artificial intelligence in designing and optimizing marketing campaigns to drive better results. This involves using AI algorithms, machine learning and data analytics to automate and enhance different marketing processes.

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How to Evaluate B2B Data Providers

DealSignal

If your email service provider or CRM charges per record, each inaccurate record is costing you money. You can’t mistake anecdotal evidence for statistical significance. To assess accuracy, you need to test it at a statistically significant level. Evaluate data accuracy Incorrect data is worse than no data at all.

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Q&A with Anthony Botibol, VP of Marketing at BlueVenn

ClickZ

BlueVenn is a prominent vendor in the global Customer Data Platform (CDP) technology category, with 400+ mid-market and enterprise customers across the world in retail, travel/leisure and finance sectors. Before that I was working my way up the marketing ladder earning my stripes in various tech companies.