Online Marketing Institute

JANUARY 4, 2011

Marketing to Latinos Instant Insights Conference Call Media Media Planning Media Buying Behavioral Marketing Marketing Automation Networks & Exchanges Ad Ops Mobile App Economy Mobile Marketing Search SEM SEO Paid Search SMB Search Marketing 101 Social Social Media Community Management Social Commerce More Categories Conferences & Expos Online (..)

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Digital B2B Marketing

JUNE 7, 2012

SMB : Small and Medium Businesses. SEM : Search Engine Marketing. May also refer to media buys that are paid for based on the number of clicks (as opposed to CPM). CPM : Cost per 1,000 Impressions. MAP : Marketing Automation Platform. SFA : Sales Force Automation. The Basics B2B : Business to business.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Brandpoint

JUNE 24, 2021

CPM: Cost-per-Thousand (impressions). CPM is most often recommended if your goal is to increase brand awareness. Some marketing automation platforms either have a built-in CRM or can communicate with whichever one your company uses. MA: Marketing Automation. CRM: Customer Relationship Management. MAT: Master Aligned Type.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118