Online Marketing Institute

JANUARY 4, 2011

Marketing to Latinos Instant Insights Conference Call Media Media Planning Media Buying Behavioral Marketing Marketing Automation Networks & Exchanges Ad Ops Mobile App Economy Mobile Marketing Search SEM SEO Paid Search SMB Search Marketing 101 Social Social Media Community Management Social Commerce More Categories Conferences & Expos Online (..)

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Single Grain

JANUARY 31, 2020

Digital marketers, local resellers and direct advertisers will find customer acquisition easier with this powerful solution that combines sophisticated ad platforms with data science tools for optimizing and automating the online customer acquisition processes. Automated bids and budgets help meet goals for traffic, ROAS, CPA and conversions.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Digital B2B Marketing

JUNE 7, 2012

SMB : Small and Medium Businesses. SEM : Search Engine Marketing. CPA : Cost per Action. MAP : Marketing Automation Platform. A technology approach to automating elements of marketing communication, lead scoring and lead distribution. SFA : Sales Force Automation. The Basics B2B : Business to business.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Brandpoint

JUNE 24, 2021

CPA: Cost-per-Action. To find CPA, divide your total cost (whether measuring by campaign, keyword or ad group) by the number of conversions. This number is different from customer acquisition cost (CAC) because CPA determines conversion for both new and returning customers. MA: Marketing Automation. CPC: Cost-per-Click.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118